Privacy Policy

Last updated: 26 September 2026.

SkiDecide is an independent ski-holiday decision-support website. This notice explains the limited personal information processed when you use the site or contact us.

Information we process

The core trip finder is designed to work without an account. Trip preferences such as departure airport, dates, party size, ability, budget, transfer tolerance and priorities are used to generate results. The current finder does not ask for your name, postal address or payment details.

If you email us, we process the information you choose to include in that message so we can respond. Our hosting and website infrastructure may also process normal technical information such as IP address, browser information, requested URLs, timestamps and security logs.

Why we process it

We process information where necessary to provide and secure the website, respond to enquiries, diagnose faults, prevent abuse and improve the service. Where legitimate interests are relied on, those interests are limited to operating, protecting and improving SkiDecide in a proportionate way.

Analytics, advertising and profiling

We use Google Analytics 4 to understand how visitors use SkiDecide, for example how many people visit and which pages they view. We ask for your consent before it sets analytics cookies, using the banner on your first visit; our lawful basis for those cookies is your consent, which you can withdraw at any time from our Cookie Policy page. If you refuse or do not choose, no analytics cookies are set and Google Analytics runs in a restricted mode that stores nothing on your device (details in the Cookie Policy). When you use the trip finder, we record anonymous, coarse usage events: for example that a search was started or completed, the number of travellers and nights, the ability level, a budget band (not your exact budget), which resorts were shown, and whether you shared a result or followed a booking link. If you have not accepted analytics cookies, these events are sent in the restricted, cookie-free mode described in our Cookie Policy. We do not use analytics to identify individuals, to build profiles or for advertising, and we do not send it your name, email address or exact budget. Google processes this data on our behalf; we have switched off Google’s data-sharing and advertising features for this property and keep analytics data for the shortest period available (two months). We do not use advertising or marketing tracking.

Your cookie choice

When you make a cookie choice we keep a record of it on our own website: what you chose, the date and time, a random identifier, your IP address and the country and region derived from it. We keep this so we can show that your choice was respected, and use it for nothing else. Our lawful basis is our legal obligation and legitimate interest in being able to demonstrate compliance. We keep these records for up to 12 months, after which they are deleted automatically. To ask about your record, email hello@skidecide.com.

Sharing and processors

Technical data may be processed by providers that host or support the website and its infrastructure, and by Google as our analytics provider (see above). We do not sell personal information. Commercial booking providers are separate services: if you choose to follow a booking or affiliate link, their own privacy terms apply.

Retention

Finder preferences are not intended to create a personal account record. Server and security logs are retained only as needed for operation, troubleshooting and security. Email correspondence is retained for as long as reasonably necessary to handle the enquiry and maintain appropriate business records.

Your rights

Depending on the circumstances, UK data-protection law may give you rights over personal information we hold about you, including access, correction, deletion, restriction and objection. To ask a privacy question or exercise a right, email hello@skidecide.com.

Emailing your results and the free planner

If you ask us to email your results or the free planner, we use your email address to send that one email, through our hosting provider’s mail server, and for nothing else. We do not store the address for these requests. Marketing is separate: only if you tick the optional box do we store your email address, the date and the exact wording you agreed to, and use it to send occasional ski-trip planning tips and updates. Every marketing email has an unsubscribe link. We keep marketing consent records until you unsubscribe or ask us to delete them (hello@skidecide.com). Our lawful basis for the results or download email is your request; for marketing it is your consent. Some marketing emails may be sent through MailerLite, our email service provider.

Changes to this notice

We will update this policy when the service, processors or data flows materially change.